Jamad Fiin, a Somali-American basketball player, entrepreneur and philanthropist, joined Kenyan music star Bien-Aimé Baraza in Los Angeles last weekend for the 75th NBA All-Star Game, marking a stylish celebration of sport and culture on a global stage.
The duo stepped out in select pieces from the Old School x NBA Africa collection, drawing attention to the growing influence of African creativity within international basketball circles. Their appearance not only amplified Old School’s footprint among global tastemakers, but also reflected the powerful intersection of sport, fashion and entertainment.
The moment highlighted the NBA’s commitment to innovation and cross-cultural collaboration. Through NBA Africa, the league continues to extend its impact beyond the hardwood, building bridges between continents and inspiring a new generation of athletes, artists and entrepreneurs.
In December, NBA Africa partnered with Old School, a premium South African clothing brand renowned for crafting high-quality custom merchandise for teams and organisations worldwide, to unveil the NBA African Original Lifestyle Collection. The vibrant apparel line pays homage to six iconic franchises — the Boston Celtics, Chicago Bulls, Golden State Warriors, Los Angeles Lakers, Miami Heat and New York Knicks.
Blending premium knitwear and statement T-shirts with authentic African craftsmanship, the collection celebrates basketball’s global appeal while honoring the continent’s dynamic design heritage.
