Adelph Holdings appoint Rachel Karanu as East Africa client partner lead

As a prominent figure in the field, Rachel Karanu will serve not only the company but also those working under her as an experienced professional who wants to inspire the younger generation.

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Aleph Holdings' client partner lead for East Africa, Rachel Karanu.

Aleph Holdings has announced the appointment of Rachel Karanu as client partner lead for the East Africa region. Karanu brings a wealth of experience, which she will use to lead the regional sales team, develop new opportunities, and foster new relationships to further Aleph’s position in the market.

Her expertise, honed over 15 years in sales, reflects a proven track record in a highly competitive market. Before taking the role at Aleph, she served as head of brand partnerships at Mdundo Limited and head of business development at CreativeVMLY&R. Karanu’s most recent role was commercial general manager at TrueBlaq Limited.

“I am delighted to use my network and experience in my new role at Aleph Holdings,” said Karanu. “I put my energy and passion into forging new relationships – something I believe is essential to success.” In her role as client partner lead for the East Africa region, Karanu and Aleph will play an instrumental role in transforming the digital marketing space by working closely with prominent companies, including TikTok, Spotify, and X (formerly Twitter), to name a few.

With nearly two decades of experience, Karanu’s work has earned her recognition in her field. As a result of her sales success, she was awarded Employee of the Year during her tenure at Magnate Ventures Limited. Karanu has earned multiple diplomas and marketing qualifications over the years and is working towards an MBA in marketing.

Deeply passionate about mentoring women and cultivating an environment for empowerment and growth to excel, Karanu will use her position to mentor and uplift her team members as she strives for success.

“In my new role, I look forward to challenging myself and my team members. I am a great believer in disruption and encourage my colleagues to think outside of the box. Challenging the status quo often results in greater results than playing it safe,” she concluded.

As a prominent figure in the field, Rachel Karanu will serve not only the company but also those working under her as an experienced professional who wants to inspire the younger generation. Karanu looks forward to taking on her new role at Aleph Holdings.

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