Choice Microfinance Bank has officially rebranded to Choice Bank as it celebrates its 10th anniversary. The milestone comes with the launch of a digital-first banking model, signaling a strategic pivot towards innovation, accessibility, and customer-centric financial solutions.
The move positions Choice Bank as a forward-looking institution committed to redefining banking experiences across Kenya.
During the launch and rebranding ceremony, held to celebrate its 10 years of operations since being licensed by the Central Bank of Kenya (CBK) in 2015, the bank reaffirmed its commitment to focusing its development strategy on expanding its presence in the digital space to capture a larger market share in Kenya.
In a keynote address at the event which was graced by Kiprono Kittony, chair of the Nairobi Securities Exchange, as chief guest, Choice Bank’s chief executive officer (CEO), Bonface Isinta Ombui appreciated all stakeholders for the journey and referred to the digital chapter as a landmark milestone and a bold re-invention towards the future of banking in the country.
“Ten years of operations is no mean feat. Together with our esteemed stakeholders, we have walked this journey and I want to really thank them for believing in us,” said Choice Bank CEO, Bonface Ombui.
“Today, we are very proud to officially launch our first, inclusive and purpose driven digital banking model for a better experience to our customers,” stated Ombui, adding that more innovations will continue to be considered for a better banking experience.
The bank’s rebranding model will also focus on electric vehicles financing, Kenya-China Corridor SMEs support, inclusive asset financing and API- Driven Banking-as-a-service.
Founded in 2015, Choice Bank began by offering relationship-based microloans to underserved communities. The bank’s transformation accelerated in 2021 following investment from the Wakanda Network, which brought capital and a pan-African perspective.
In 2022, the bank launched its proprietary core banking system and joined the Kenya Bankers Association.
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In 2024, the bank achieved major regulatory milestones, securing its national license, joining the national payments system, and launching a modern mobile and internet banking platform, laying the foundation for the launch.
