Dreaminfluence and Irvine Partners announce Africa partnership

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Irvine Partners, a leading creative communications agency with offices in Africa and Europe, has entered into a deal with Dreaminfluence as their Africa partner.

Dreaminfluence, an all-in-one platform that empowers brands to build and scale influencer marketing, has executed thousands of influencer campaigns and worked with over 20,000 influencers.

This innovative platform’s digital capabilities will support the content creators who are driving Africa’s rapidly expanding $3.08 billion creator economy.

Even with creators on the continent taking advantage of platforms like TikTok, African creators still earn significantly less than their counterparts in other regions, despite producing high-quality content. Furthermore, infrastructure limitations and a digital skills gap hinder the progress of the creator ecosystem.

Monetisation should not be out of reach for African creators, says Irvine Partners CEO Rachel Irvine, adding, “Dreaminfluence provides digital infrastructure and connects creators to brands, backing their work so they too can unlock opportunities while brands can grow their reach with authentic content that resonates with audiences.”

Dreaminfluence CEO Mads Wedderkopp said, “We have worked with many leading brands in the Nordics and are excited to finally bring our platform to Africa through this exclusive partnership with Irvine Partners.

“The decision to work with Irvine Partners as our Africa partner was a no-brainer, given the roster of clients they serve and their continental and European footprint.”

Some of the leading brands that use Dreaminfluence for their influencer campaigns are Nivea, L’Occitane, and Estée Lauder Group.

Dreaminfluence was founded in 2018 to transform influencer marketing from affiliate links and discount codes to focusing on actual brand ambassadorship. This vision is translated into the features that Dreaminfluence offers for both brands and influencers.

These brand features include:

Discovery of influencers: Brands can find the right influencers for their campaigns without wasting time on influencer outreach.

Campaign analytics: Track campaign performance, report the value, and identify the best-performing influencers.

Building relationships: Influencers move from short-term brand campaigns to long-term brand ambassadorship.

Campaign management: Manage influencer payments, product shipping, and secure content usage rights.

Paying multiple influencers at a time with one click.

For influencers, the features are:

Apply to join a brand team or campaign through the app.

Be selected as part of the ambassador team.

Join new campaigns when they are published

Run all campaign admin including payments, content ideas, and approvals through the app

Irvine Partners is constantly working with influencers across Africa on different campaigns for its clients, and Dreaminfluence provides an innovative way to streamline agency relations with leading and emerging content creators on the continent.

Sign up to become Irvine Partners ambassador here.

Irvine Partners content director Mohale Moloi explains that “creator marketing studies tell us that more than 50% of brands plan to increase their spending on influencer marketing in 2025. But making sure these campaigns deliver results across the whole marketing funnel requires an in-depth understanding of market nuances, which is what we bring to the table.”

By working with a dynamic platform like Dreaminfluence, Irvine Partners will take influencer campaigns to the next level by combining local insights with a platform that makes everything from campaign selection to payments more efficient.

“We are most excited about the actionable campaign data and high ROI that Dreaminfluence offers,” Moloi said.

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