Outlook Index Limited has partnered with East Africa Breweries Limited to launch the first-of-its-kind distributor-led initiative dubbed ‘Bar on Wheels’, an innovative and customer-centric concept that takes the party experience to a whole new level, aiming to bring convenience, sophistication and a premium beverage selection right to consumers’ doorsteps.
The Bar on Wheels is a mobile, fully equipped bar offering a curated selection of beverages, including premium spirits, signature cocktails, craft beers and non-alcoholic options. Designed to redefine how consumers celebrate life’s special moments, the initiative will allow consumers to order a package featuring a fully stocked bar with EABL brands, a mixologist, a speaker and brand ambassadors for those wishing to host events at home, corporate end-of-year parties and birthday celebrations, providing customers with a hassle-free solution for an exceptional hosting experience.
Speaking during the launch, Catherine Muchai, general manager of Outlook Index Limited, noted that Bar on Wheels was born from the need to enhance consumer convenience and comfort for hosting events wherever and whenever they choose.
“The Bar on Wheels is more than just a bar; it’s a statement of convenience that responds to changing consumer needs and trends, focusing on the ease of hosting events. It is expected to enhance the experience for consumers who order drinks in the comfort of their homes and offices, especially as we gear up for the festive season,” said Muchai.
EABL’s e-commerce platform Ke.Thebar connects online consumers to EABL products from mainstream distributors, supermarkets and retailers, making it a convenient place to purchase alcoholic products. The site offers consumers access to affordably priced, high-quality products directly from the breweries, ensuring quality standards are maintained.
“This distributor-led initiative underscores our commitment to innovation and customer engagement. Empowering distributors to spearhead this kind of initiative will ensure that we synchronise our efforts and approach to delivering unique experiences while creating new revenue streams for our partners. Our goal is to bring our products closer to our customers and provide a unique way for them to enjoy high-quality beverages as we wrap up the year and deliver unforgettable experiences,” said Joseph Kagigite, EABL head of sales, Nairobi.
The Bar on Wheels will offer a variety of features, including a wide selection of assorted spirits, beers and mixers tailored to every taste; an expert bartender who is a professional mixologist to craft exquisite cocktails; customizable packages designed to fit events of all sizes and themes; and a seamless experience providing a fully mobile and ready-to-set-up bar at any location, ensuring no compromise on quality or service.
Consumers can order the Bar on Wheels by visiting here and selecting packages that best suit their hosting needs and budget.
