Kenya Breweries Limited (KBL) has launched a festive campaign dubbed IT’S A WRAP, inviting Kenyans to celebrate the season in style with a catalogue of its premium and reserve spirits.
The campaign emphasises the essence of coming together, celebrating with loved ones and commemorating triumphs amidst challenging economic times. It features eight participating spirits and reserve brands, including Johnnie Walker, Gilbey’s, Smirnoff, The Singleton, Tanqueray, Gordon’s, Don Julio and Baileys.
“We are excited to launch another season of the IT’S A WRAP campaign as we close yet another tough year. The campaign is designed to give our consumers an opportunity to craft enduring memories, share, make merry and celebrate with family and friends while elevating traditional holiday festivities,” said KBL head of marketing – premium spirits Jean Nyawara.
This year, the IT’S A WRAP campaign aims to make every holiday gathering memorable. Consumers can experience KBL spirits in unique ways through custom-made wrapping papers for each participating brand and shareable moments with loved ones. Additionally, consumers can purchase any of the participating brands from Ke.thebar.com and engage with the brands on social media as they embrace the magic of the festive season.
“We understand that the festive season is a time for gifting, a time to receive that special gift from friends and loved ones. We have created custom-made wrapping papers that align with each brand, allowing our consumers to select the one that best fits the person they wish to gift. These are available at selected outlets and through our e-commerce platform,” said Nyawara.
As part of the IT’S A WRAP campaign, Kenya Breweries has partnered with Kiseki Limited to set up a glass Christmas tree at the Sarit Centre. This initiative challenges the conventional Christmas tree and underscores Kenya Breweries’ commitment to environmental sustainability.
“This is such a fantastic initiative that has come to life. Through Kenya Breweries’ Rudisha programme and our collaboration with Kiseki Limited, we’ve ensured we are creating employment, remaining environmentally conscious, and complying with NEMA’s EPR regulations. This tree is a creative expression of our resilience, innovation, and our ability to breathe new life into bottles that were once considered ‘dead,’” said Kiseki Ltd director James Kitavi during the campaign launch.
The campaign also introduces a vibrant festive catalogue, offering consumers access to discounted prices on a range of participating brands. These exclusive deals will be available through ke.thebar.com, social media platforms and KBL’s official website. To further enhance the holiday spirit, consumers can explore Soiree packages tailored for both individual and corporate gatherings.
Each package includes options such as a DJ, a saxophonist and a mixologist, depending on the selected package, ensuring an elevated festive experience for all.
