Lady Jaydee signs distribution deal with UMG East Africa

Tanzanian singer Lady Jaydee, also known as the Queen of Bongo Flava, has signed a distribution deal with Universal Music Group East Africa (UMG EA). This comes a month after she was performed at the Bongo Flava Honors event in Dar es Salaam to celebrate her remarkable contribution to the growth of Tanzanian music.

The deal coincides with Lady Jaydee celebrating 25 years in the music industry, and she is pleased to commemorate this achievement by signing a deal with UMG East Africa.

The agreement highlights UMG EA’s expanding roster in East Africa and showcases Lady Jaydee’s prowess as a musical powerhouse in the region.

Born Judith Mbibo in 1979, Lady Jaydee’s music journey began in the 1990s. She started off as a rapper and later discovered a new path where her vocals could shine. Her solid legacy has been built on creating incredible, top-charting and often female empowerment music, which has garnered her considerable love and support from Tanzania, Kenya and other countries in the East African region.

With nine studio albums and over 30 local and international awards to her name, Lady Jaydee has been a pioneer in refining Bongo Flava music through her releases, touring and performances in Tanzania, across Africa and around the world, as well as judging reality TV shows such as The Voice Africa and more.

With its growing roster of talented East African artists, UMG EA is opening up new possibilities in the region and exporting local talent to the world. Lady Jaydee joins a list of artists at UMG ready to further shape the industry.