L’Oréal Paris announce Temi Otedola as their new ambassador for Africa

Temi Otedola is the first ever Nigerian to represent the iconic brand.

African Digital brand ambassador for L'Oréal Temi Otedola.

L’Oréal Paris proudly unveils its partnership with the multi-talented actress, entrepreneur, and global influencer Temi Otedola as the new African Digital Brand Ambassador for L’Oréal Paris Makeup.

This is a historic partnership as Otedola will serve as the new digital Ambassador for Africa and the first Nigerian to ever represent the iconic brand. Standing alongside fellow ambassadors including Kendall Jenner and Viola Davis, this collaboration marks a significant milestone in celebrating beauty in all its forms across the African continent and reaffirms L’Oréal Paris’s commitment to diversity and empowerment. In 2023, L’Oréal Paris announced talented South African actress Thusi Mbedu as L’Oréal Paris brand ambassador and spokesperson in the Sub-Saharan Africa region.

As the face of L’Oréal Paris Makeup, Temi will headline the latest Infallible Makeup Range campaigns, showcasing her unique style and celebrating the diverse beauty of Africa. Temi expressed her excitement and honor in her statement: “Words cannot describe how honored I am to partner with L’Oréal Paris Makeup. L’Oréal Paris was amongst the first beauty products I was introduced to as a young girl playing with my mother’s makeup. I have grown up loving their products and deeply respecting the company’s values and vision. The L’Oréal Paris woman is someone I deeply resonate with—confident, unapologetic, and always striving to make a difference in the world. I’m so excited to begin this beautiful journey with a brand that truly inspires me.”

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Issima Oniangue, General Manager for Makeup in the Sub-Saharan Africa Zone at L’Oréal Paris, shared her excitement about the partnership: “Temi’s unique style, confidence, and passion for beauty perfectly embody the L’Oréal Paris ethos of empowerment and sophistication.

This partnership marks a new era of glamour and innovation in beauty for the region as we continue to celebrate and cater to the diverse beauty of African women. We are excited to inspire and bring the best of beauty to every corner of the continent.” 

As the best beauty brand worldwide, L’Oréal Paris has empowered women for more than 110 years with our state-of-the-art products backed by scientific advances. Their partnerships and initiatives are dedicated to promoting equal rights and self-esteem. “Because I’m Worth It,” the L’Oréal Paris slogan coined in 1971, is no less relevant today.

For many years, it has honored extraordinary women who volunteer their time to serve their communities. Temi Otedola’s journey with L’Oréal Paris Makeup promises to celebrate beauty, empowerment, and communities. Temi Otedola’s journey with L’Oréal Paris Makeup promises to celebrate beauty, empowerment, and cultural richness, resonating with audiences across Sub-Saharan Africa and beyond.

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