Two feature films created by graduates of the MultiChoice Talent Factory (MTF) East Africa Academy are set to premiere on Maisha Magic channels, marking a significant achievement for the emerging filmmakers.
The films, Deadbeat and The Immersive Alarm, highlight the storytelling and production skills developed by the graduates during their intensive 12-month training in Nairobi, Kenya, last year. Their debut on Maisha Magic Plus and Maisha Magic East reflects the growing pipeline of fresh talent shaping East Africa’s film industry.
Deadbeat, which premiered on Maisha Magic Plus on February 9 and airs again on Maisha Magic East on February 23 follows Nick Irungu’s chaotic journey after the death of his estranged father. Forced to confront his father’s unresolved legacy, Nick embarks on a path of self-discovery, family reconciliation, and forgiveness.
The Immersive Alarm, a suspense thrillerpremieres on Maisha Magic Plus on February 16 and later shows on Maisha Magic East on March 2. It is the tale of a teenager who uses a time-travelling alarm clock to uncover the truth behind his father’s wrongful conviction. This suspense thriller explores themes of justice, corruption, tackling issues of justice, corruption, and family loyalty.
MTF East Africa Academy director Victoria Goro commended the graduates for their dedication and creativity. “These films demonstrate the incredible potential of young filmmakers in the region,” she said. “Through hands-on training, mentorship, and collaboration with industry professionals, they have developed the skills to tell compelling African stories.”
The premieres of Deadbeat and The Immersive Alarm signal a new wave of talent in East African cinema, showcasing the impact of structured training programs in developing local storytelling.
Deadbeat airs on Maisha Magic East on February 23 at 21:00 EAT.
The Immersive Alarm premieres on Maisha Magic Plus on February 16 at 21:30 EAT and will air again on Maisha Magic East on 2 March at 21:00 EAT.
About MTF
For decades, MultiChoice has been more than just an entertainment platform; it has been at the forefront of shaping and developing the African television and film industry, creating opportunities and empowering the next generation of African storytellers.
The MTF programme, developed in collaboration with international partners such as the New York Film Academy and Zee World, provides students with unparalleled access to industry experts, masterclasses, and internship opportunities. This collaborative approach ensures that MTF graduates are equipped with the skills and networks necessary to thrive in the competitive film and television landscape.
The MTF Academy continues to bolster Africa’ film and television industry by equipping young talent with the skills necessary to produce high-quality productions.
The MTF programme not only enhances the skills of aspiring filmmakers, it also contributes to local economies and youth employment across the region. By providing opportunities for skills development and mentorship from industry experts, MTF empowers the next generation of storytellers and strengthens the African film and television landscape.
