Safaricom through its youth platform Safaricom Hook has kicked off the second edition of its series of youth empowerment bootcamps dubbed Safaricom Hook Circle at Kenyatta University Main Campus.
The two-day bootcamp, which will take place on February 27–28, 2025, targets over 2,000 youth at the institution and more than 200,000 virtual participants. It focuses on empowering young people around 3 pillars: technology, career, and culture.
“Safaricom Hook Circle aims to connect youth all over Kenya to opportunities that will propel them to succeed in their area of interest,” Safaricom chief consumer business officer Fawzia Ali said.
“In collaboration with our partners, we are looking to build on the success of the first edition held in Chuka last year, where we had great engagements around financial literacy, tech-forward upskilling, career readiness and culture as a form of expression and income.”
In the Culture Hook segment, which seeks to provide youth access to their passion points, partners such as Baze Radio, Boomplay and Outlook will give masterclasses on how to monetise content or break into the gaming, art or fashion scene.
Under the Technology Hook session, the bootcamp will unpack skills for a tech future, led by partners including Huawei, Transsion, Google Gemini, and Power Learn Project, which will offer 500 software development scholarships over the course of the Safaricom Hook Circle Series.
The Career Hook arm, which seeks to empower the youth to chase their hustle or fulfil their career ambitions, will see partners such as Brighter Monday, Wowzi, Trace Academia, Avunja and Twiva provide industry insights.
Recognising the importance of mental health and financial literacy, the bootcamp will also feature sessions by Chiromo Hospital, Absa through its Ready to Work Program, and Old Mutual.
As part of the event, Safaricom will also award a brand-new Suzuki Alto to the third and final winner of the Wai Ndai campaign. This is a gaming challenge launched by Safaricom last year to engage customers with a variety of puzzle, arcade, and action games, offering daily cash vouchers totalling Sh500,000 and a chance to win one of three Suzuki Altos monthly.
About Safaricom
Safaricom is the leading telecommunication company in East Africa. Its purpose is to transform lives by connecting people to people, people to opportunities and people to information.
The company keeps over 45.9 million customers connected and play a critical role in the society, supporting over 1.1 million jobs both directly and indirectly while its total economic value was estimated at KES542 billion ($4.2 billion) for the 12 months through March 2023.
Listed on the Nairobi Securities Exchange and with annual revenues of close to KES335.4 billion as at March 2024, Safaricom provides connectivity through wide range of technology, 2G, 3G, 4G and 5G in aggregate covering over 99% of Kenya’s population.
Safaricom run the world’s largest mobile payment system and Africa’s largest Fintech, M-PESA, the world’s first mobile money transfer system. By empowering over 32.1 million customers to transact, save or borrow money through their mobile phone, M-PESA has driven financial inclusion in Kenya to 83.7% in 2021 of the adult population from a low of 26.7% in 2006 and generated over KES 139.9 Billion in revenue as at FY24.
Its subsidiary, Safaricom Telecommunications Ethiopia, has deployed world class network and services to contribute to Ethiopia’s digital transformation.
As part of its ongoing commitment to the Sustainable Development Goals (SDGs), the company continues to work towards improving energy and resource efficiency in our network and facilities to reduce carbon emissions and our fuel consumption. We remain committed to becoming a Net Zero carbon-emitting company by 2050.
