Tusker OktobaFest: The annual festival at the heart of Kenya’s beer culture

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Since 2019 Tusker OktobaFest has taken Germany’s renowned Oktoberfest and given it a Kenyan twist. Five years later East African Breweries Limited (EABL) have made it a purely Kenyan experience of local beer and culture, changing how beer lovers think about and enjoy their brews.

Gone are the days when beer meant just one thing. Now the choices are endless. While that cold lager will always hit differently after a long day, more Kenyans are embracing variety.

Stouts, ales, even ciders are getting attention from revellers seeking fresh tastes. And OktobaFest is the ultimate wonderland. From the familiar classics to exciting new flavours, beer enthusiasts are spoilt for choice.

The Orchid Lounge & Grill Ngong Road, Nairobi. The venue where the ultimate beer festival went down on November 2, 2024.

Beer was strictly for unwinding after work but gone are the days. Now EABL is pairing brews with everything from Saturday brunch to Sunday lunch. Beer lovers pulled up to OktobaFest and saw vendors getting creative with pairings.

Some tried a dark brew with those spicy samosas while a majority made themselves comfortable with a cold one with nyama choma. These combinations left them looking at beer differently.

OktobaFest 2024 came through with some next-level serve options. Fans couldn’t get enough of the beer cocktails. They made them rethink everything you thought you knew about your favourite drink.

Kenyan artists Nviiri The Storyteller and Khaligraph Jones performing at the Tusker OktobaFest on November 2, 2024.

The ultimate beer festival was more than just drinks. It was about linking up with people, vibing to live music, celebrating local talent and simply having a good time. It’s where Kenya comes together not just to celebrate beer but the incredible diverse Kenyan culture.


Tusker OktobaFest has grown from a simple beer event to an appreciation of local brews and the various flavours they come with. Whether one is sipping on something classic or trying the latest craft brew, they all are part of Kenya’s evolving beer story.

This year’s festival showed just how far OktabaFest has come since 2019. From a single event to this year’s massive celebration of Kenyan beer culture, The Kenyan beer scene has truly levelled up. It’s better than ever, thanks to Tusker OktobaFest.

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