Vivo Energy Kenya, the company that distributes and markets Shell products and services in the country, in partnership with Safaricom PLC, has announced a boost to Bundle Ya Deree, a recently launched proposition by Safaricom that offers cab drivers unique access to connectivity and their work productivity tools.
Under Safaricom’s partnership with Vivo Energy Kenya, motorists will enjoy even more value every time they fuel at Shell service stations. The fuel discount offer will be available exclusively to drivers on Bundle Ya Dere every Saturday, across all Shell outlets countrywide.
Shell’s consumer offer brings taxi drivers a blend of premium fuel, convenience, and cashback rewards each time they fuel at Shell, an add-on to drivers obtaining free access to driver apps (Uber, Bolt, Little, Faras & Yego), Google Maps, and insurance with generous data and minutes.
“As Safaricom, our commitment remains to listen, innovate and enhance our customers’ experiences, therefore co-creating solutions that make life better. The launch of this dual deal in partnership with Vivo Energy Kenya will enhance customer value through subsidized operational costs and enhanced savings.
In a mobile and on-demand world, this milestone puts together connectivity, convenience and savings, enabling drivers to focus on what they do best. We encourage drivers to fill up their tanks at Shell every Saturday to get the best value from this deal.” said Fawzia Ali Kimathi, chief consumer business officer at Safaricom.
To further enhance safety and security, the proposition includes subsidized insurance covers for drivers and riders from accidents, illness, or loss of income, as well as training on financial literacy and road safety.
On financial wellness, Safaricom has rolled out Safire Connect empowerment forums that seek to advance knowledge on entrepreneurship, financial wellness and digital & AI fluency, for communities including riders and drivers.
“Every day we serve millions of Kenyans across our retail network and today we are excited to join an initiative that offers real, everyday value to taxi drivers across the country. This collaboration further enhances our customer experience, making every stop at Shell more rewarding than ever.” said Mr. Peter Murungi, managing director, Vivo Energy Kenya.
