Warner Music Group (WMG), the global music entertainment company, and Audiomack, the music streaming and discovery platform, have announced an expanded licensing agreement covering 47 new countries.
The partnership, which began in 2019, and was Audiomack’s first licensing deal with a major label, now includes many territories where Audiomack listeners are already highly engaged.
In this expanded agreement, the UK, France, Italy, Germany, the Caribbean, Mexico, Uganda, and Zimbabwe are among the newly added regions joining existing listeners in the US, Canada, Jamaica, Nigeria, Ghana, Kenya, Tanzania, and South Africa, who are already enjoying WMG’s extensive catalogue.
“At WMG, we value partnerships with innovative companies like Audiomack that share our vision for driving music discovery and amplifying emerging talent,” WMG’s EVP, global head of recorded music business development, Allan Coye, said. “This expanded agreement deepens our commitment to connecting artists with fans worldwide and making music accessible on a global scale. We look forward to continuing to build on this partnership and bring more music to audiences around the world.”
“Audiomack has evolved into a global streaming service in every sense of the word,” Audiomack CMO David Ponte said. “In the last five years, we’ve established our office in Africa, executed campaigns across multiple continents, and showcased emerging talent from diverse genres. Our mission is to give users worldwide access to music shaping global culture. The Warner Music Group library, with its many talented artists, is naturally a crucial part of that vision.”
The complete Audiomack catalogue of WMG artists for these territories has already been added to the service and is now available to listeners.
The complete list of new WMG territories includes the UAE, Antigua and Barbuda, Barbados, Benin, the Bahamas, Belize, DRC, Congo, Côte d’Ivoire, Cameroon, Germany, Dominica, the Dominican Republic, Algeria, Egypt, France, the United Kingdom, Grenada, Gambia, Guyana, Haiti, Italy, Saint Kitts and Nevis, the Cayman Islands, Liberia, Morocco, Saint Martin, Martinique, Montserrat, Mexico, Panama, the Philippines, Rwanda, Sierra Leone, Senegal, Suriname, Sint Maarten, the Turks and Caicos, Togo, Trinidad and Tobago, Uganda, Zambia, and Zimbabwe.
Audiomack recently celebrated 58 billion Afrobeats streams in Nigeria, five years after opening offices in Africa, and regularly supports and breaks up-and-coming global artists, including Omah Lay, Ayra Starr, and Seyi Vibez.
Audiomack is the number one app in Nigeria on both iOS and Android, and is extremely popular across the world for many migrants and members of the diaspora. This expansion of a key licensing deal brings even more value to Audiomack users on roughly one third of the planet.