The festive season is upon us, and while gifts under the tree are always exciting, let’s take a moment to reflect on what truly matters: time spent with loved ones. Research shows that shared experiences are far more impactful than material gifts when it comes to happiness and building lasting memories.
A study by Cornell University revealed that people derive greater satisfaction from experiential purchases (like outings and activities) than material ones because experiences strengthen relationships and create stories to be cherished. Similarly, the Journal of Happiness Studies found that family bonding through shared activities increases overall well-being and life satisfaction.
So, this Christmas, why not consider also giving the gift of time to your nearest and dearest? Director at First Loyalty Plus Samantha Pillay, Director says that engaging in shared activities doesn’t have to be expensive or extravagant either, sometimes the simplest moments create the most magical memories.
She offers five ideas to make this holiday season a truly memorable one with your loved ones:
Dads and lads: Bond through sport and play
Nothing beats some quality father-son bonding like a shared interest – whether it’s on the court, fairway or in nature. Grab your racquets or clubs for a game, hiking boots or fishing rods for some adventure and head out for a day of laughter, competition, and connection in the beautiful outdoors. Whatever the activity, it’s the perfect setting to create shared stories and memories with your boy(s) that will last a lifetime.
Go nostalgic: Catch a movie
When was the last time your family went to the movies? There’s something special about the cinema experience that brings everyone together in a way streaming just can’t match.
The warm, buttery aroma of fresh popcorn wafting through the theatre, the excitement of going out and seeing a film on the big screen – it’s a timeless tradition that bridges generations, from your childhood memories to new ones with your kids.
And with First Loyalty Plus’ BUY 1 GET 1 FREE movie tickets, treating the family to a cinema outing is more affordable than you might think
Break bread together
Sharing a meal is one of the oldest and most meaningful ways to connect. Head to a family-friendly restaurant where everyone can have their favourites, whatever their age, and indulge in some relaxed conversation – no phones allowed.
With First Loyalty Plus, one can save up to R120 on your bill too. Tight on cash? Even a simple coffee date with your partner can create a treasured experience—and First Loyalty Plus’ Buy One Get One Free coffee offer will sweeten the moment.
Moms and girls: Glam it up
Moms and daughters, treat yourselves to some pampering! Whether it’s festive manicures for Christmas, a relaxing foot massage and pedicure after a long day of shopping or easing year-end stress with a relaxing shoulder massage – these moments of self-care can create the sweetest memories to cherish together.
Or, why not indulge in a full spa day experience? With First Loyalty Plus, you can save on all these spa treatments, making a little (or a lot of) luxury more affordable than you think.
Create holiday magic: No suitcase required
Life’s most precious times often unfold right on your doorstep. Whether it’s having fun baking cookies together, turning your home into a Christmas wonderland, playing board games on a rainy afternoon or visiting a dazzling Christmas light display at a local venue – it’s these simple shared experiences that are important. All it takes is being present with the people who matter most.
At First Loyalty Plus, we’re all about helping families create magical moments without breaking the bank. This Christmas, let’s focus on what truly matters: laughter, love, and togetherness.
To find out more about the benefits you can enjoy as a First Loyalty Plus member here.
