World Rum Day – A celebration of rich heritage and diverse flavours of rum

Every 2nd Saturday of the month of July, Rum enthusiasts across the world come together to celebrate the diversity, unique flavors, craftmanship and the rich history of what has become a versatile and rapidly evolving spirit across the world.  World Rum Day is a day that highlights and support the richness and history of rums and distilleries across the world.

This year marks the 6th anniversary of annual World Rum Day established by spirits writer Paul Jackson in collaboration with rum bars, distilleries, rum brands and spirits writers across the world.

The history of rum is strongly intertwined into the fabric and traditions of the Caribbean region and has over the years witnessed increase in consumption in many parts of the world including the African continent and Kenya in particular. Rum is a major category within distilled spirits and its one of the fastest-growing categories in the spirits industry.

Captain Morgan,  the leading Rums in Kenya, is a versatile and rapidly evolving spirit with unique flavours, styles, and innovative production techniques that bartenders can explore and master.  The brand offers a combination of bold flavours that consumers can enjoy enabling them to bring out their spice on every occasion.

“As we celebrate this year’s World Rum Day, we are excited to see the opportunities that exist within the category that will enable us build cultural relevance and consideration and unleash the Spice of the brand in culture. We hope our consumers will enjoy the wide variety of Cocktails that they can make from the brand and enjoy the rich, smooth and distinctive taste” said Davis Changalwa, brand manager, Captain Morgan, Kenya Breweries.

Happy World Rum Day and here are some Captain Morgan recipes to try out as you celebrated this iconic day

Captain cola

1. Fill a glass with ice
2. Add 50ml of Captain Morgan Original Spiced Gold.
3. Fill the glass to the top with cola. Squeeze in a wedge of lime!

Captain ginger

1. Fill a glass with ice
2. Add 50ml of Captain Morgan Original Spiced Gold.
3. Fill the glass to the top with ginger ale. Squeeze in a wedge of limeto cut through the ginger!

Captain lemonade

1. Fill a glass with ice
2. Add 50ml of Captain Morgan Original Spiced Gold.
3. Fill the glass to the top with lemonade. Squeeze in a wedge of lemon for extra zestiness!