Rwanda’s musical powerhouse, Bruce Melodie, has linked up with Tanzanian bongo star Diamond Platnumz and Nigerian Afrobeats sensation Joel Brown to drop “POM POM”.
Released via 1:55 AM Entertainment, this dynamic collaboration delivers a fusion of Afro-pop, bongo flava and Afrobeats, creating a vibrant pan-African anthem that promises to energize audiences across the continent and beyond.
Produced by Ghanaian hitmaker C-Tea Beat, “POM POM” is a celebration of Africa’s musical diversity. The track fuses the distinct styles of three African superstars into a pan-African anthem, blending Afro-pop melodies, Bongo Flava rhythms and Afrobeat undertones. Featuring trilingual lyrics in Kinyarwanda, Swahili and English, “POM POM” captures themes of connection, unity and celebration, creating an unforgettable sound that resonates across the continent and global playlists.
Bruce Melodie shares with fans, “This collaboration celebrates Africa in all its colors — three voices, three countries, one anthem. ‘POM POM’ is more than a song; it’s a movement, a reminder that music connects us no matter where we come from.”
The official music video, directed by Rwanda’s Fayzo Pro (Kigali scenes) and Uganda’s Sasha Vybz (Dar es Salaam scenes), captures the cultural richness of both cities, juxtaposing Rwandan heritage motifs with Tanzanian urban landscapes. The visual storytelling elevates the track’s message of unity and shared joy, providing an immersive and vibrant pan-African experience.
Marking their first-ever collaboration Bruce Melodie, Diamond Platnumz and Joel Brown chemistry emerged organically from mutual respect and admiration among the artists. Bruce Melodie and Diamond Platnumz, both longstanding icons in East Africa, expressed interest in working with Nigeria’s rising Afrobeats star Joel Brown, while producer C-Tea Beat ensured the creative vision seamlessly bridged their unique styles creating a rich, energetic and immersive listening experience.
With “POM POM,” Bruce Melodie, Diamond Platnumz, and Joel Brown showcase their versatility and ability to create pan-african musical magic. The single is a celebration of African creativity, bridging generations, genres, and fanbases, and is poised to become the definitive summer anthem of 2025.
Bruce Melodieis a Rwandan singer, songwriter and performer, widely known as one of East Africa’s premier Afro-pop artists. Known for hits like “Katerina” and collaborations with international stars such as Shaggy, Bruce has amassed millions of streams across digital platforms and continues to shape the region’s music landscape with his melodic vocals and engaging performances.
Diamond Platnumz is a Tanzanian Afro-pop superstar and multi-award-winning artist, including three MTV Europe Music Awards. Known for his record-breaking singles and collaborations, Diamond has become a leading voice in African music, with a significant influence across the continent and the diaspora.
Joel Brown, meanwhile, is a Nigerian Afrobeats artist celebrated for his high-energy performances and viral hits. Representing the next generation of African talent, Joel’s music fuses contemporary Afrobeats with infectious hooks, earning him acclaim across West Africa and global audiences.
