DJ AG Online, the renowned creator and streaming innovator, is set to make his debut appearance on the continent with a multi-day tourin Nairobi, Kenya from November 25 – 28, 2025.
The tour is spearheaded by ARRIVAL AFRICA – a new cross-continental creative organisation founded to empower and connect Africa’s next generation of creators to global opportunities, in collaboration with The Good Company.
ARRIVAL AFRICA’s launch is marked by this landmark project, which will see DJ AG Online lead an immersive 4-day experience featuring a creator workshop, his signature Live Stream Hub at Junction Mall and the Black Friday Blockhouse Party at Masshouse. While the tour is designed to empower and connect artists, fans and industry leaders, with broader audiences, it will also spotlight Nairobi as a hub for artistic innovation.
DJ AG Online is globally celebrated for his raw, on-the-street live sessions and his unmatched ability to spotlight emerging voices. Over the years, he has built one of the world’s most influential music discovery platforms, amplifying a diverse range of talent, from Kenya’s very own Bien and Boutross to their international counterparts such as Bebe Cool, Skepta, Ed Sheeran, Will Smith, Saweetie and Jessie J, among many others. His arrival in Africa marks a defining moment for creators across the continent, setting the stage for deeper collaboration between African talent and the global creative community.
G-Money, the acclaimed media personality, promoter, DJ and broadcaster whose influence spans the UK, Kenya and beyond explained his vision of ARRIVAL AFRICA, saying: “Arrival Africa stands at the intersection of music, culture and digital innovation. With roots in both Kenya and the United Kingdom, the platform aims to bridge creative economies, spark collaborations and open new pathways for African talent to thrive globally.
“DJ AG Online Kenyan visit is more than a platform for music discovery but about embedding his platform into our local infrastructure to directly address a creator gap. The workshop will be the first of our many events aimed at providing African creators with the tools, knowledge and visibility to succeed on the global stage.”
The four-day program will begin with a closed-door, high-value workshop aimed at upskilling local creators in the music and digital space. It will feature specialised input from global platform partner Mediakits.io, emphasizing the importance of digital monetization and professional platform management. The session will cover Intellectual Property, managing your brand and how to make sure you stand out.
DJ AG Online is bringing his globally acclaimed live-streaming platform to Kenya for three consecutive days – November 26 – 28, from 4 – 8 PM – offering local singers, rappers, poets and creatives a rare opportunity to showcase their talent to the world.
The free, open-to-all live sessions will take place at The Junction Mall, where DJ AG’s platform is renowned for breaking new music and amplifying emerging voices. To maintain DJ AG’s family-friendly environment, all performances must use clean lyrics: no cussing, no swearing and no N-word. Artists only need to come prepared with one song and bring their instrumental track on a flash disk.
The tour will culminate on November 28 with the Black Friday Blockhouse Party at Masshousewith an electrifying outdoor celebration bringing the energy of DJ AG’s iconic street-style sets to Nairobi’s stage. The event, promising an unforgettable night of music, community, and cultural exchange, will be headlined by DJ AG and featuring Kenya’s top DJs, including DJ Grauchi, DJ Joe Mfalme and G Money, alongside surprise acts.
Fabian Bennett, Co-Founder of ARRIVAL AFRICA says, “ARRIVAL AFRICA was built on the belief that creativity is one of the continent’s strongest currencies. By connecting African creators, artists and innovators to global networks and giving them the space, tools, and visibility they deserve, we’re not just showcasing talent, we’re shifting narratives. This launch with DJ AG Online shows what’s possible when culture, technology, and collaboration come together with purpose.”
About ARRIVAL AFRICA
ARRIVAL AFRICA curates programmes, events and partnerships that champion creativity, digital innovation and cultural exchange. By curating impactful experiences that merge creativity, technology and collaboration, Arrival Africa plays a vital role in shaping a more inclusive global creative economy where African voices are seen, heard, and celebrated. Powered by ARRIVAL AFRICA in partnership with The Good Company, the initiative spotlights the depth of Kenyan talent and showcases the country’s diverse soundscapes to a global audience, strengthening the creative bridge between Africa and the world. Together, the two organisations affirm their mission to bridge the creator gap by providing African artists with the tools, knowledge and networks needed to succeed on the global stage. This marks the beginning of a new era of collaboration, visibility and empowerment for African creators within the digital creative economy.
About DJ AG Online
Born Ashley Gordon, DJ AG Online is a British-Jamaican DJ from Tottenham, London, celebrated for turning public spaces into open-air music stages. Starting as an MC before switching to DJing in 2011, he gained fame through street performances and viral livestreams featuring surprise guests like Skepta and JME. Known as “the people’s DJ,” AG emphasises community, accessibility and support for emerging talent, using his platform to connect grassroots artists with broader audiences. His open-format style and socially driven approach have made him a key figure in modern UK DJ culture.
